In 1997, he had a pay-per-view special entitled Ice T's Extreme Babes which appeared on Action PPV, formerly owned by BET networks.
In 1999, Marrow starred in the HBO movie Stealth Fighter as a United States Naval Aviator who fakes his own death, steals a F-117 stealth fighter and threatens to destroy United States military bases. This movie is often criticized for its poor script, military inaccuracies, and significant use of footage from other movies. He also acted in the movie Sonic Impact, released the same year.
Ice-T voiced Madd Dogg in the video game Grand Theft Auto: San Andreas as well as Agent Cain in Sanity: Aiken's Artifact. He also appears as himself in Def Jam: Fight for NY and UFC: Tapout fighting video games.
Ice-T made an appearance on the comedy television series Chappelle's Show as himself presenting the award for "Player Hater of the Year" at the "Player-Haters Ball", a parody of his own appearance at the Players Ball. He was dubbed the "Original Player Hater."
At WrestleMania 2000, Marrow performed his song "Pimpin Ain't Easy" during The Godfather and D'Lo Brown's entrance.
He also played as Hamilton in a 2001 thriller film named 3000 Miles to Graceland.
Beyond Tough, a 2002 documentary series aired on Discovery Channel about the world's most dangerous and intense professions, such as alligator wrestlers and Indy 500 pit crews, was hosted by Marrow.
In 2007, he appeared as a celebrity guest star on the MTV sketch comedy show Short Circuitz. Also in late 2007, Marrow appeared in the short-music film Hands of Hatred which can be found online.
Ice-T was interviewed for the Cannibal Corpse retrospective documentary Centuries of Torment, as well as appearing in Chris Rock's 2009 documentary Good Hair, in which he reminisced about going to school in hair curlers.
Ice-T is now involved with the game Gears of War 3